Kirsters Baish| We’ve seen many major retailers around our country put their politics before their sales lately. Big names like Target have pushed their political correctness to a point that has driven customers away in droves. In our world, online shopping has completely disrupted the retail market and big box stores are dwindling away.
Lowe’s, however, isn’t a retailer who has alienated customers. They have stuck by their core values as Americans. The major home improvement retailer decided to go against the trend of catering to Islamic customers a couple of months ago. Now, they are doing even more to prove that there is a positive way to make a statement, and their actions have completely shocked military families.
Many American athletes, businesses, and celebrities seem to make political statements in vain in order to “prove” that they are against divisiveness. In reality, they are pushing the issues even further. They tend to use their platforms to bash President Trump and his supporters.
Lowe’s is aware that they may be offending some with their new idea, they are promoting something even better with their patriotic stance. The most recent move by the chain has shown their appreciation and respect for those who defend our country. They are bringing something very special to their stores all around the country.
Conservative Post wrote:
Lowe’s is an American company that has made it known in the past that they are proud to be a part of this great nation. They have continually shown their support for our military, and now they have made an announcement that will help those in our military as well as their families. The company will be changing their military discount program in order to improve it for those defending our country.
They will be expanding the program to include more members of the military as well as their family members. I think we can all agree that those who put their lives aside to defend our freedom deserve everything they can possibly get.
The new discount is extremely generous, and shows just how much the company appreciates our military. Military members and their families will be able to utilize the discount online as well as in stores. In addition, they will all receive free shipping.
Lowe’s spokeswoman Megan Lewis stated, “The discount is linked to a MyLowes account, which can be shared by a household. Once the service member signs up for the discount program, it will be linked to a MyLowes card that can also be used by their spouse.”
What’s more impressive is that Lowe’s isn’t going to make it hard for those eligible to take advantage of the discount. They won’t have to constantly show identification as they so often do with military discounts.
“Lowe’s has explained that they will not be asking for proof of ID anymore because they feel that it makes the process more complicated for the military members. This program change should help both military members and their families all over the country,” Conservative Post explained. They went on to write, “We are proud to have a company like Lowe’s looking out for our military members. After all, they put their lives on the line for all of us. The least we can do is get them some good discounts and make their lives a little easier.”
People who don’t appreciate the sacrifice of our men and women in uniform and realize that they are truly heroes among us, most likely think these discounts and perks are unfair. These are the same people who decided to stop purchasing from Lowe’s after the company pulled their ads from showing up in commercial spots during the All American Muslim show on TLC.
It’s likely that Lowe’s has lost much fewer customers than they have gotten from their decisions. Business is thriving, proving that the majority of Americans truly respect Lowe’s for their stance and respect the men and women who put their lives on the line to defend us.
More American businesses should take a hint from Lowe’s. I’m sure President Trump is extremely proud of the American owned company. Get the message out so any military members you know can take advantage of their new perks!