Kirsters Baish| “Saturday Night Live” used to be a show that Americans looked forward to watching on the weekend. With names like Steve Martin, Dan Aykroyd, Bill Murray, and Jane Curtin, Americans were eager to turn on their television sets and let the entertainment begin. The show had huge ratings every single week. The highest rating the show ever saw was 13.5 when it was recorded in its fifth season back in 1978 and 1979.
It’s not looking so good for the show these days, however. The show’s producer and original creator, Lorne Michaels, is seeing a much different side of the industry lately. Deadline Hollywood reported that the most recent episode of “SNL” scored a pathetic 4.3 rating. What’s worse? The 1.8 rating among the show’s key demographic of adults between the ages of 18 and 49.
Even though the most recent episode of “SNL” aired the same day that the 2018 Women’s March aired, and even though it featured a female host, actress Jessica Chastain, is not good news for the show. Deadline Hollywood also reported that these kinds of ratings were just marginally lower than the week prior’s ratings. They explained, “That was down from last week’s telecast … which drew a 4.6 HH rating and a 1.9 in 18-49 and went on to log “SNL’s” largest viewership of the season.”
So, the show which used to post some of the highest numbers in television ratings (with ratings as high as 13.5) is now posting horrific ratings as low as 4.6 and 1.9, respectively. This is truly a big blow to such a well known program. It truly is pathetic. There is no nice way to say it.
The ratings that the show is seeing this year are definitely a lot different from the ones it saw last year, however. Vulture magazine had reported that “SNL” had “a 3.51 average adults 18-49 rating.”
The spike in ratings had a direct correlation with the show’s disgusting attacks on President Donald Trump and his entire family. The show’s viewers apparently backed up these low blows.
Last year, the Washington Post reported, “Almost every cold open — the sketch that kicks off the show — included impersonations of Trump or lampooned his administration. Resident Trump impersonator Alec Baldwin played him in all but three of them.”
Things have clearly changed. Maybe people got sick of hearing the same old jokes, but the argument could definitely be made that the show has been falling for years. Or, is it possible that the American people are just sick of Saturday Night Live’s anti-Trump dialogue?
A poll that Morning Consult conducted early in 2017 showed some interesting results. It claimed that even then, 19 percent of Saturday Night Live viewers explained that they had enjoyed the anti-Trump jokes at first, but were tired of them and wanted the show “to focus on something else” instead of President Trump.
This means that more than a third of those who watched “SNL” had already become tired of the show’s constant attacks on President Trump by the beginning of 2017.
Now it’s 2018, and the jokes are so old, they’re practically ancient. It’s time for “SNL” to come up with some new material before their ratings are totally in the toilet for good.